The U.S. A2P landscape is going through a once in a decade transition. The new era of 10-digit long code messaging promises improved deliverability, increased reliability, and added throughput. At the same time, new brand and registration requirements will reduce the amount of spam and unwanted messages throughout the ecosystem, helping SMS and MMS maintain high engagement.
In this session, we’ll discuss the regulatory changes and what you need to do to send messages via 10-digit long codes in the United States.