Twilio is your strategic partner as changes in business messaging improve consumer trust and increase the ROI of each message.
We have compiled a set of resources with everything you need to prepare for the new A2P 10DLC requirements. You can find answers to some frequently asked questions below or click "get more info" to access detailed resources.
A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via local 10-digit long code (10DLC) phone numbers. Carriers in the US consider all Twilio traffic to be A2P.
A2P 10DLC offers businesses the opportunity to engage with their customers using a verified local identity. New A2P dedicated routes will offer increased throughput, improved deliverability, and ensure SMS is a channel for long term customer engagement, using the same 10DLC phone numbers.
In order to protect consumers and create a trusted ecosystem with high customer engagement, AT&T and T-Mobile are requiring companies to register who they are and what they are sending via SMS and MMS -- for both current and future local long code numbers.
SMS is one of the most trusted channels businesses have to communicate with their customers. SMS messages have a 98% open rate (90% of those messages will be opened within 3 minutes of delivery), and a 45% average response rate. However, as business messaging has scaled, spam and unwanted messages have increased -- mostly through traditional P2P (person-to-person) long codes and shared short codes. Over the past year, the FTC has documented a 1.3x increase in texting spam complaints.
In order to maintain a trusted ecosystem, carriers need transparency to determine what is being sent and from who. These new regulations and registration requirements will protect end users from spam, and enable businesses to reliably send messages via local 10-digit long codes.
A2P 10DLC enables your business to take advantage of a verified ecosystem, with higher throughput and deliverability, and combines it with the power of a local identity. Create a personalized, high engagement SMS experience with your local customers.
Access more resources and information about A2P 10DLC