Country Summary

Country nameIreland
ISO codeIE
RegionEurope
Dialing code+353

Guidelines

Use Cases

Short codes are ideal for high-throughput programmatic messaging.

Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes, you may be a good candidate for short codes.

Some of the most common use-cases for short codes in Ireland are: 

  • Two-factor authentication (2FA) or one-time passwords (OTP)
  • Promotional or marketing alerts
  • Account alert notifications
  • Reminders (appointments, upcoming payments, etc.)
Restrictions

Short codes can only message users on carriers within the countries in which they are provisioned. Although Twilio can provision short codes in multiple countries, if your customers are not located in Ireland, you should not obtain an Irish short code.

Short codes require express consent from end users before any SMS can be sent; if you cannot obtain consent, you should not use a short code. Twilio and/or the carriers will not support certain types of campaigns, including but not limited to:

  • Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation.
  • Campaigns containing sexual/adult content (which are prohibited by Twilio’s AUP).

Minimum term commit for the Short Code is 12 months.

The notice period for returning the Short Code is 3 months (provided minimum term commit has been fulfilled).

If the Short Code does not receive any traffic in Ireland for extended amount of time, the Short Code might get disconnected due to absence of usage without any prior warning.

Refer to this article for detailed explanation on Ireland Short Code Best Practices.

Other Options

You can choose any of the following Short Codes:

  • Standard (random number)
  • Free to End User (FTEU)
Requirements

To apply for an Irish Short Code the following details are needed:

  • Customer Brand
    • Name
  • Monthly Volume 
    • Expected amount of messages sent monthly
    • Estimated traffic start date
  • Use case: 
    • Specification for the main purpose of the Short Code, i.e. notifications/marketing
  • Sample content
    • Examples of SMS texts. If applicable, please include URL as it must be pre-approved by the vendor
Timeframe
  • 14-16 weeks, once you've submitted all required information and documentation.

Please expect delays on any applications submitted in August or December, as carriers often experience an annual provisioning freeze period during these times.

Regulatory Bodies

National Regulatory Authority

Commission for Communications Regulation (ComReg)

National Phone Numbering Plan

Numbering Conditions of Use and Application Process

Telecom, Digital and/or Electronic Communications Regulations

ComReg Core Legislation

Do Not Disturb

Direct Marketing companies who wish to gain access to the NDD should contact PortingXS (ndd@portingxs.nl). The license agreement and application form are available on PortingXS’s website.

Pricing

Click to see SMS pricing, including short codes.

Next Steps

To apply for Irish Short Codes, please follow these steps:

  • Check all the requirements above and collect all the needed details.
  • Send the application including all the requirements to sc@twilio.com.

For the benefit of all our customers, these guidelines are provided to help you comply with applicable requirements and to help ensure Twilio's platform remains compliant with global telecommunications ecosystem requirements. These guidelines represent our current understanding of common compliance requirements generally applicable to Twilio and its customers, and do not constitute legal advice. By posting these guidelines, Twilio makes no assurances regarding the legal compliance of your application built using our APIs. You are expected to understand and abide by all compliance obligations applicable to your specific application. You should check these pages regularly for updates as telecommunications ecosystem requirements continue to evolve and change, and the information below may be updated or changed without notice.