ITALY (IT)

Short codes are ideal for high-throughput programmatic messaging.

Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes you may be a good candidate for short codes.

Some of the most common use-cases for short codes in Italy are: 

• Two-factor authentication (2FA) or one-time passwords (OTP)
• Promotional or marketing alerts
• Account alert notifications
• Reminders (appointments, upcoming payments, etc.)

Short codes can only message users on carriers within the countries in which they are provisioned. Although Twilio can provision short codes in multiple countries, if your customers are not located in Italy, you should not obtain an Italian short code. Here is the full list of countries, in which Short Codes are offered by Twilio.

Short codes require express consent from end users before any SMS can be sent. If you cannot obtain consent, you can not use a short code. Twilio and/or the carriers will not support certain types of campaigns, including but not limited to:

• Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation.
• Campaigns containing sexual/adult content (which are prohibited by Twilio’s AUP).

Minimum term commit for the Short Code is 12 months, therefore quarterly billing is unavailable for Italy Short Codes.

The notice period for returning the Short Code is 7-9 weeks (given that the minimum term commit requirement must be fulfilled).

If the Short Code does not receive any traffic in Italy for 30 days or more, the Short Code might be at risk of getting disconnected due to absence of usage.

Refer to this article for detailed explanation on Italy Short Code Best Practices.

You can choose from the following Short Codes:

• Standard (Random)
• Free to End User (FTEU)

To apply for a Short Code in Italy, the following details are needed:

• Short Code Type: 
  • Standard/Free To End User
• Date
  • Mark down the date, when the short code order takes place
• Customer Brand
  
  • Name
• Monthly Volume (MT/MO) 
  • Expected amount of messages sent monthly for Inbound and Outbound messages
  • Estimated traffic start date
• Use case 
  • the main purpose of the Short Code, i.e. promotional/transactional/OTP
• Sample content
  • Examples of SMS texts

• 7-9 weeks, once you've submitted all required information and documentation.

Please expect delays on any applications submitted in August and December through mid-January, as the carriers often experience an annual provisioning freeze period during these times.

National Regulatory Authority: Autorità per le Garanzie nelle Comunicazioni (AGCOM)

Please refer to How Much Does A Short Code Cost? for details on pricing

To apply for an Italian Short Code, please follow the following steps:

• Check all the requirements above and collect all the needed details.
• Send the application including all the requirements to sc@twilio.com.