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Locale Summary

Locale nameItaly
ISO codeIT
RegionEurope
Dialing code+39

Guidelines

Use Cases

Short codes are ideal for high-throughput programmatic messaging.

Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes you may be a good candidate for short codes.

Some of the most common use-cases for short codes in Italy are: 

  • Two-factor authentication (2FA) or one-time passwords (OTP)
  • Promotional or marketing alerts
  • Account alert notifications
  • Reminders (appointments, upcoming payments, etc.)
Restrictions

Short codes can only message users on carriers within the countries in which they are provisioned. Although Twilio can provision short codes in multiple countries, if your customers are not located in Italy, you should not obtain an Italian short code. Here is the full list of countries, in which Short Codes are offered by Twilio.

Short codes require express consent from end users before any SMS can be sent. If you cannot obtain consent, you can not use a short code. Twilio and/or the carriers will not support certain types of campaigns, including but not limited to:

  • Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation.
  • Campaigns containing sexual/adult content (which are prohibited by Twilio’s AUP).

Minimum term commit for the Short Code is 12 months, therefore quarterly billing is unavailable for Italy Short Codes.

The notice period for returning the Short Code is 7-9 weeks (given that the minimum term commit requirement must be fulfilled).

If the Short Code does not receive any traffic in Italy for 30 days or more, the Short Code might be at risk of getting disconnected due to absence of usage.

Refer to this article for detailed explanation on Italy Short Code Best Practices.

Other Options

You can choose from the following Short Codes:

  • Standard (Random)
  • Free to End User (FTEU)
Requirements

To apply for a Short Code in Italy, the following details are needed:

  • Short Code Type: 
    • Standard/Free To End User
  • Date
    • Mark down the date, when the short code order takes place
  • Customer Brand
    • Name
  • Monthly Volume (MT/MO) 
    • Expected amount of messages sent monthly for Inbound and Outbound messages
    • Estimated traffic start date
  • Use case 
    • the main purpose of the Short Code, i.e. promotional/transactional/OTP
  • Sample content
    • Examples of SMS texts
Timeframe
  • 7-9 weeks, once you've submitted all required information and documentation.

Please expect delays on any applications submitted in August and December through mid-January, as the carriers often experience an annual provisioning freeze period during these times.

Regulatory Bodies

National Regulatory Authority: Autorità per le Garanzie nelle Comunicazioni (AGCOM)

Pricing

Please refer to How Much Does A Short Code Cost? for details on pricing

Next Steps

To apply for an Italian Short Code, please follow the following steps:

  • Check all the requirements above and collect all the needed details.
  • Send the application including all the requirements to sc@twilio.com.

For the benefit of all our customers, these guidelines are provided to help you comply with applicable requirements and to help ensure Twilio's platform remains compliant with global telecommunications ecosystem requirements. These guidelines represent our current understanding of common compliance requirements generally applicable to Twilio and its customers, and do not constitute legal advice. By posting these guidelines, Twilio makes no assurances regarding the legal compliance of your application built using our APIs. You are expected to understand and abide by all compliance obligations applicable to your specific application. You should check these pages regularly for updates as telecommunications ecosystem requirements continue to evolve and change, and the information below may be updated or changed without notice.