Industry Standards for Short Code Campaigns

Per Twilio’s Acceptable Use Policy, your company is required to comply with carrier compliance requirements, industry standards, and applicable law in the use of any Twilio-provided short code.

The  compliance guidelines in the links below are provided as a courtesy to assist you in building a short code message flow and advertising that complies with carrier requirements and industry standards.  You should expect that your short code campaign will be audited at some point by a carrier or industry organization.  In our experience, campaigns are typically audited for compliance with the industry guidance found at the links below.  Please note, though, each carrier reserves the right to suspend short code service for any user at any time, and following the compliance guidance in the links below is not a guarantee against a carrier suspending short code service.

Industry Guidance Materials:

In addition, your text messaging campaigns, whether they use short codes or long codes, may also be subject to compliance requirements under applicable laws and regulations.  Some of these legal compliance requirements overlap with the carrier requirements and industry standards.  However, there may be legal compliance requirements in addition to the carrier requirements or industry standards.  Therefore, you should not assume that you need only comply with carrier requirements to have a fully-compliant text messaging campaign.  Which laws and regulations apply will depend on the particulars of your text messaging campaign including such things as where the texts originate, where recipients of your texts are located, where your company is located, the industry you are in, and the content of your text messages.  Please note that Twilio is not in a position to interpret any laws, rules, or regulations and is providing this information only as a courtesy.  You should consult with your legal counsel to ensure that your text messaging campaign is compliant with all laws, regulations, and requirements that apply to your particular text messaging campaign.

As well, we have summarized certain industry standards for short code campaigns around which we tend to receive frequent questions from our customers.  Links to these summaries are below.  Please note that these summaries are provided as a courtesy only and are not intended as a replacement for reading the full industry guidance documents found at the links above or for consultation with your legal counsel.

US Short Codes

What are the industry standards for opt-ins for US short codes?
What are the industry standards for short code HELP and STOP messages?
What are the industry standards for US short code advertisements and opt-in forms?
What are the industry standards for US short code Terms of Service page and Privacy Policies?
What are the requirements for a Spanish-language short code? 

Canada Short Codes

What are the industry standards for opt-ins for Canada short codes?
What are the HELP and STOP requirements for Canada short codes?
What are the requirements for French-language Canada short codes?

UK Short Codes

What are the requirements for UK short codes?