Industry Standards for Spanish-language Short Code campaigns

To make your short code campaign compliant with Twilio’s requirements, per our Acceptable Use Policy, your company is required to comply with carrier compliance requirements, industry standards, and applicable law.  The same standards that apply to English-language campaigns apply to Spanish-language campaigns, except, of course, for a Spanish-language campaign, all required descriptions, disclosures, terms, instructions, and policies are in Spanish.   For example, if you send short code messages in Spanish, then it must return compliant Spanish-language responses for the keywords “AYUDA” and “ALTO.”  For links to industry guidance materials, click here.  As a courtesy, below are some example Spanish-language Call to Action language and sample messages.

Short Code Advertisement (also known as a Call to Action, or CTA) Sample Text

Advertisements and opt-in forms are also known as Calls to Action, or CTAs. The wording of your short code CTA will vary depending on the sign-up method, since it tells users how to opt in to a short code campaign. A Spanish-language SMS Keyword Call to Action, for example, might look like this:

Envíe la palabra {Keyword} en un mensaje de texto al ##### para subscribirse a las alertas. Cargos de mensajes y datos pueden aplicar. {Message frequency.} Envíe la palabra AYUDA en un mensaje de texto al ##### para asistencia. Envíe la palabra ALTO en un mensaje de texto al ##### para cancelar.

Para obtener los términos y condiciones de uso: {Terms URL}
Para obtener información sobre seguridad y privacidad: {Privacy URL}

Note: Message frequency can be styled as appropriate: “X msjs/mes” or “X msjs/día”.

Welcome Message Text

End user: {Keyword}
Short code: Bienvenido a {Campaign} {Description} Alertas. Cargos de msjs y datos pueden aplicar. {Message frequency}. Envíe ALTO para cancelar.

HELP Message Text

End user: AYUDA
Short code: {Campaign} {Description} Alertas: Obtenga ayuda de {Source of Help 1} o {Toll-free number}. Cargos de msjs y datos pueden aplicar. {Message frequency}. Envíe ALTO para cancelar.

STOP Message Text

End user: ALTO
Short code: Su subscripción de {Campaign} {Description} Alertas ha sido cancelada. Envíe AYUDA para asistencia, o llame a {Toll-free number}.

For compliance guidelines in English and French (Canadian), click here.

These examples are based on industry standards for short code service.  You should expect that your short code campaign will be audited at some point by a carrier or industry organization for compliance with industry standards. Nonetheless, please note that each carrier reserves the right to suspend short code service for any user at any time, so compliance with the above guidance is not a guarantee against suspension of service by a carrier.

In addition, there may be requirements for your Spanish-language short code campaign under applicable laws and regulations.  Which laws and regulations apply will depend on the particulars of your text messaging campaign.  You should consult with your legal counsel regarding any  legal compliance requirements, as well as any question regarding how the industry standards apply to your text messaging campaign.