What are the requirements for a Spanish-language short code?

The following guidelines are based on carrier conditions of short code service and other industry standards. Your company is required to comply with these guidelines in the use of any Twilio-provided short code. Please note, each carrier reserves the right to suspend short code service for any user at any time.

When inviting users to sign up to receive messages from your short code in Spanish, any Spanish-language advertisement (“call to action”) and opt-in message flow must be compliant with carrier guidelines. If your short code will send messages in Spanish, then it must return compliant Spanish-language responses for the keywords “AYUDA” and “ALTO.” Compliant Call to Action language and sample messages are provided below.

Short Code Advertisement (also known as a Call to Action, or CTA) Sample Text

The wording of your short code advertisement will vary depending on the sign up method, since it tells users how to opt into a short code campaign. A Spanish-language SMS Keyword Call to Action, for example, should look like this:

Envíe la palabra {Keyword} en un mensaje de texto al ##### para subscribirse a las alertas. Cargos de mensajes y datos pueden aplicar. {Message frequency.} Envíe la palabra AYUDA en un mensaje de texto al ##### para asistencia. Envíe la palabra ALTO en un mensaje de texto al ##### para cancelar.

Para obtener los términos y condiciones de uso: {Terms URL}
Para obtener información sobre seguridad y privacidad: {Privacy URL}

Note: Message frequency can be styled as appropriate: “X msjs/mes” or “X msjs/día”.

Welcome Message Text

End user: {Keyword}
Short code: Bienvenido a {Campaign} {Description} Alertas. Cargos de msjs y datos pueden aplicar. {Message frequency}. Envíe ALTO para cancelar.

HELP Message Text

End user: AYUDA
Short code: {Campaign} {Description} Alertas: Obtenga ayuda de {Source of Help 1} o {Toll-free number}. Cargos de msjs y datos pueden aplicar. {Message frequency}. Envíe ALTO para cancelar.

STOP Message Text

End user: ALTO
Short code: Su subscripción de {Campaign} {Description} Alertas ha sido cancelada. Envíe AYUDA para asistencia, o llame a {Toll-free number}.

For compliance guidelines in English and French (Canadian), click here.