A record-breaking hurricane, an ongoing international pandemic, and an upcoming presidential election.

What might sound like the beginning of a bad joke is just another day in the life of a consumer in 2020. And as uncertainty continues, building consumer trust is critical for brands to maintain their customer base this year and beyond.

With 62 percent of customers expecting their brand preferences to change permanently before the pandemic subsides, the numbers speak for themselves. Businesses that want their customers to stick around need to connect with them on a more meaningful level than in the past. And for many of those brands, text marketing is the key to establishing two-way conversations and increasing consumer trust long term.

If you’re considering using SMS to engage with your customers, but stuck choosing a service provider, the factors below are a good place to start. Then, use our business value calculator …