For release: Oracle works with Twilio to connect COVID-19 patients and physicians through the therapeutic learning system
Twilio has teamed up with Oracle to equip healthcare providers and agencies with the real-time communication needed to understand and combat COVID-19.
Oracle collaborated with Twilio to power the SMS and email communications layer of its Therapeutic Learning System (TLS), which allows physicians and patients to record the effectiveness of promising COVID-19 drug therapies. TLS provides a way to study COVID-19 patient outcomes in aggregate, with the goal of helping researchers understand which drugs are most effective against COVID-19.
The collaboration between Oracle and Twilio connects physicians and patients receiving COVID-19 treatments from the safety of their own homes through the Therapeutic Learning System application running on Oracle Cloud Infrastructure. Using Twilio’s communication APIs and Oracle Application Express (APEX), Oracle’s developer teams were able to prototype a solution in three days and launched this solution in twelve.
The embedded solution uses Twilio programmable messaging and email API to communicate …
Leveraging communications platforms to access insights: How the digital revolution came to be, and where it’s going
Customers today demand more and better communication from the businesses and brands they engage with. Market-leading companies are launching second- and third-generation communications strategies that are taking them past just communication to building new experiences, generating engagement in the process.
Realizing how to build these communication-enabled and communication-driven applications is the next challenge for all companies and the guiding star for the next decade of business transformation. But one of the biggest hurdles in the imagine-if and what-if worlds is that practitioners on the front lines miss the clues and the transition points. Enter our thought leaders.
This series represents an amazing opportunity to engage our industry’s top thought leaders on a single theme. I hope these articles help you embrace the worlds of digital communications and customer experience, to inspire new perspectives and spur new ideas for better engagement strategies and, ultimately, strengthen your customer relationships at scale.
How leading financial services companies like ING differentiate through communication
From managing an online checking account to communicating with a mortgage advisor, today’s mobile customers are used to receiving texts and other messages from the financial services companies with whom they do business.
Payment-due reminders, low balance alerts, and suspicious activity warning notifications are all essential bits of information that shouldn’t end up in an email inbox. Customers need — and want — to receive these messages in real-time and via SMS, in-app chats, push notifications, and popular services like Facebook Messenger, WhatsApp, and other over-the-top (OTT) messaging applications.
Outside of regulatory compliance, customer retention is the biggest challenge facing financial services firms. According to a CustomerThink study, retail banking customer acquisition costs hover around $200.
With the average customer generating about $150 in revenue each year, a financial business would need to retain that customer for more than a year and a half just to recoup those costs.