Like software, mobile has eaten the world.

But mobile is more than a next-generation platform. Mobile is a powerful unifier. It has evolved into a digital hub for humanity, business and society. It brings us together while connecting us to other people, information and services on demand. It puts users in control of their experiences. It creates new worlds that transcend everyday norms.

These evolved norms influence new behaviors and preferences in all we do. We’ve changed, and we continue to change. As we do, we seek experiences in everything to enhance our current situation, state of mind and expectations.

As technology evolves so does behavior. None of it goes backward nor does the status quo ever stay in favor. Any business hoping to plug into this evolving society requires a human-centered model in which engagement and technology align to deliver personalized, intuitive, and value-added experiences.

We are all distracted …

Perhaps not recently, given current social distancing guidelines as a result of COVID-19 and the coronavirus pandemic, but for the sake of imagination: Have you ever walked into a clothing store and had an associate immediately offer help, accurately guess your size, and pull some items together that met your needs?

On the occasions when I have, it’s been fantastic. What seemed tedious became enjoyable. It took less time than I’d anticipated while also feeling far more relaxed. And, I undoubtedly spent more money than I would have on my own—happily. I’ve sought out those stores and those associates again. I’ve sometimes even made a new friend.

All of us have had similar experiences from time to time, regardless of the type of purchase involved. When they happen, everybody wins. As customers, we feel like we’ve spent our money well. The companies that we’re doing business with have sold us …