Business transformation demands communication platforms to succeed
Seems that everyone in enterprise technology these days talks about their product being “platform-based” or “a platform” or “working as a platform.”
Have you ever stopped to ask the question, “What is a platform?”
In the world of enterprise software applications, we have long been trying to update computing models. Based on research on distributed work from the 1930s and continuing onto ideas proposed in the 1960s, distributed computing is the key to scalability, integration, and security.
These three attributes are the basic elements any IT department seeks in an enterprise application: the ability to perform equally under any demand, the ability to connect to any other systems easily, and the ability to protect access and data simply.
One of the most compelling and publicly adopted models of distributed computing models is cloud computing.
For cloud computing to work well, early research determined that it was key to break …
Leveraging communications platforms to access insights: How the digital revolution came to be, and where it’s going
Customers today demand more and better communication from the businesses and brands they engage with. Market-leading companies are launching second- and third-generation communications strategies that are taking them past just communication to building new experiences, generating engagement in the process.
Realizing how to build these communication-enabled and communication-driven applications is the next challenge for all companies and the guiding star for the next decade of business transformation. But one of the biggest hurdles in the imagine-if and what-if worlds is that practitioners on the front lines miss the clues and the transition points. Enter our thought leaders.
This series represents an amazing opportunity to engage our industry’s top thought leaders on a single theme. I hope these articles help you embrace the worlds of digital communications and customer experience, to inspire new perspectives and spur new ideas for better engagement strategies and, ultimately, strengthen your customer relationships at scale.