Make your text marketing campaign count: How to choose the right service provider for your comms strategy
A record-breaking hurricane, an ongoing international pandemic, and an upcoming presidential election.
What might sound like the beginning of a bad joke is just another day in the life of a consumer in 2020. And as uncertainty continues, building consumer trust is critical for brands to maintain their customer base this year and beyond.
With 62 percent of customers expecting their brand preferences to change permanently before the pandemic subsides, the numbers speak for themselves. Businesses that want their customers to stick around need to connect with them on a more meaningful level than in the past. And for many of those brands, text marketing is the key to establishing two-way conversations and increasing consumer trust long term.
If you’re considering using SMS to engage with your customers, but stuck choosing a service provider, the factors below are a good place to start. Then, use our business value calculator …
How marketers should rethink their customer engagement strategy to succeed in a COVID-19 world
COVID-19 has, and will continue to, dramatically change the business landscape across the world. Marketers tasked with effectively engaging consumers face unique challenges—and opportunities—as they navigate this new and rapidly changing landscape.
Today, companies are evaluating what must change about their customer engagement strategy to survive and succeed in a world with COVID-19.
One thing is already clear: digital engagement will accelerate to be the primary way that businesses interact with customers, as Scott Galloway articulated:
“Things won’t change as much as they will accelerate. While other crises reshaped the future, COVID-19 is just making the future happen faster.”
Now is the time to look at your company’s 2-5 year marketing plan and see what you can pull forward from the future to now.
Stages: From reaction to the new normal
While everyone has their own version of the COVID-19 response curve, there are three distinct stages that relate …
Integrating SMS and marketing email for richer customer experiences
Businesses using SMS and email together have a powerful opportunity to reach their customers through targeted messages that improve their overall experience. Just like SMS, email is extremely useful for the operation of your business, and when you combine them, your communication is more powerful. Email and SMS work in tandem to provide your contacts with messages that reinforce each other. In fact, email is also the most preferred channel for consumers:
By using multiple communication channels together, you create a seamless, connected experience for your customers, one that inspires trust and ensures they look forward to your messages.
Email and SMS together amplify your engagement efforts for every part of the customer lifecycle. Here are some of the most common uses cases for leveraging SMS in addition to email:
A reminder is a perfect example of how SMS can enhance your existing communication plan with your customers. If …