How financial services can digitize to create a better mortgage lending experience
Financial services companies face a growing list of challenges (and opportunities) that increasingly require digital solutions. COVID-19 has brought that reality into stark focus, and has made digital capabilities a key differentiator in the financial services space.
With limitations around in person interactions, the pandemic has completely transformed how consumers interact with their banks. In fact, one BCG study found that 24 percent of consumers plan on visiting branches less—or not going altogether.
And why should they? If they can buy a car, order food, or even work and learn from home, why shouldn’t the same be true for their financial dealings?
The pandemic has undoubtedly created a lot of challenges and highlighted barriers to operations over the past couple of months. But, it has also served up a multitude of opportunities for banks to differentiate themselves through digitization.
Integrating SMS and marketing email for richer customer experiences
Businesses using SMS and email together have a powerful opportunity to reach their customers through targeted messages that improve their overall experience. Just like SMS, email is extremely useful for the operation of your business, and when you combine them, your communication is more powerful. Email and SMS work in tandem to provide your contacts with messages that reinforce each other. In fact, email is also the most preferred channel for consumers:
By using multiple communication channels together, you create a seamless, connected experience for your customers, one that inspires trust and ensures they look forward to your messages.
Email and SMS together amplify your engagement efforts for every part of the customer lifecycle. Here are some of the most common uses cases for leveraging SMS in addition to email:
A reminder is a perfect example of how SMS can enhance your existing communication plan with your customers. If …