Call & Text Marketing

Guide to U.S. SMS Compliance

Knowing who, what, how, and when to message consumers in the United States can be challenging. In this whitepaper, we’ve compiled SMS best practices to help you determine your compliance strategy.

How to Use Twilio for Marketing

Using Twilio, you can build marketing campaigns that are infinitely flexible and instantly responsive, allowing you to create the ideal customer experience for your users.

Email to SMS: Strategies and Tactics for Optimal Performance

Explore best practices for the use of email and text messaging in your marketing strategy, and discover why omnichannel cloud communication is the ultimate path to marketing success.

Auto SMS Reply Best Practices

Text messaging—including the ability to reply automatically via SMS—has transformed the way businesses engage with customers today, providing contextually relevant information in real-time using the cloud-based communications.

Guide to SMS & Push Notifications

Understand the strengths and weaknesses of SMS and push notifications. Follow these best practices in order to meet your customers’ preferences and optimize your messaging campaigns.

Global SMS Best Practices

Before going global with your SMS communications, there are several best practices you should consider. Includes a checklist to help you choose the right global SMS provider.

What is RCS Messaging?

RCS (Rich Communication Services) is a next generation SMS protocol that upgrades text messaging. Rich features like payments, high-res photo & file sharing, location sharing, video calls, and much more, are delivered to a device’s default messaging app.

4 Top Benefits of Call Tracking

An in-depth look at why businesses employ call tracking and how tracking incoming calls helps businesses improve marketing effectiveness & customer experiences.

Call Tracking Best Practice Guide

Discover how Call Tracking is helping marketers increase performance, fine tune advertising programs, and improve customer communications.

Top 5 Reasons to Use SMS and Text Marketing

Discover why the use of SMS and Text Marketing is on the rise, and being integrated into many digital and mobile marketing strategies.

How SMS Marketing Works With Email To Strike A Better Balance

SMS Marketing is a fast way to connect with customers — but email marketing still has its place in your digital marketing strategy.

7 Best Practices for SMS & Text Marketing

If you're a marketer or a business owner, you likely know the benefits of SMS marketing. Explore best practices for SMS and text marketing with Twilio.

Mobile Marketing Basics: SMS vs. Push Notifications

Throughout the customer lifecycle journey, there are times when marketers can use push and other times when outreach campaigns deliver better results using SMS.

A Guide to Call Attribution

Understanding how to assign programmable phone numbers is key to accurate call attribution. Learn the details this five part series.

Part 1: Learn The Basics of Call Attribution for Online Directories

Each attribution level provides different granularity to help prove the value of your platform. This is the second article in a five part series.

Part 2: Understanding Call Attribution at the Seller Level

Using call tracking, online directories can provide listing professionals with data to identify interested buyers. This is article part 3 in a five part series.

Part 3: Understanding Call Attribution at the Listing Level

Knowing how to manage assignment and removal of phone numbers is key to optimizing your number strategy. This is the fourth article in a five part series.

Part 4: Understanding Call Attribution At The Visitor-Level

Providing info at the visitor level, online directories can optimize listings to generate the most calls. This is the final article in a five part series.

Part 1: A Guide to Lead Attribution for Landing Pages

Learn how to use dynamic phone number insertion (DNI) to improve your lead tracking and attribution. This article is the first in a four-part series.

Part 2: How to Use Dynamic Number Insertion to Track Campaigns

Learn how to display different phone numbers for different types of campaigns in three steps. This article is the second in a four-part series.

Part 3: How to Use Dynamic Number Insertion to Track Keywords

This is the third article in a four-part series on lead attribution and call tracking. Learn how to track keyword-level attribution for your campaigns.

Part 4: How to Use Dynamic Number Insertion to Track Sessions

Understand how to track and analyze individual user behavior in this final article of the four part series on lead attribution.

The Marketer's Guide to Text Messaging

As evangelists of the mobile messaging industry, Upland Mobile Messaging has a few tips to help newbies just getting started.

Track Hospitality on Driving ROI with Call Campaigns

Learn how using Twilio programmable phone numbers can accurately track your online ads and optimize lead conversion.

Scorpion on the Future of Lead Tracking and Analytics

What’s your cost per lead per source? Are you tracking both online and offline conversions? Tracking, analytics and ROI are critical to any marketing strategy.

Call Tracking: When To Build and When To Buy

How do you know whether to build or buy a call tracking solution? Like any business decision, your choice often depends on your resources.

Call Tracking For Marketing Agencies

Scorpion shares how building a custom call tracking solution has allowed them to help hundreds of clients increase leads and grow their business.

Track Calls Like You Track Clicks

Analytics tools have made it easy to know which digital channels are driving leads. But how precisely can you track leads generated from calls?

What Can Online Directories Do with Twilio?

Build a Lead Generation Engine with Communications - Part 1: Learn how to demonstrate value, increase conversion and optimize performance with building blocks.

Three Ways Call Tracking Creates Business Value for Online Directories

Build a Lead Generation Engine with Communications - Part 2: 70% of people call the number listed on the search result. How do you keep the conversation online?

Increase Conversion: Respond Faster, Add Context and Reduce Friction

Build a Lead Generation Engine with Communications - Part 3: Once you enable call tracking, you can add more communication building blocks to convert leads.

Convert More Leads Using Context

Build a Lead Generation Engine with Communications - Part 5: Add context to your conversations with APIs to improve customer experience and increase conversion.

Never Miss an Opportunity with Lead Alerts

Build a Lead Generation Engine with Communications - Part 4: Using the right communication tools can convert 60% of leads to customers. Find out how using APIs.

Why Choosing the Right Communication Channel Matters

Build a Lead Generation Engine with Communications - Part 6: A typical person uses some form of messaging 6 times per hour on average. Does your business?

Fine Tune Online Directory Growth Using Add-Ons

Build a Lead Generation Engine with Communications - Part 7: Capture important information both online and by offline to improve online performance.

Avvo Uses Call Tracking To Demonstrate Marketplace Value To Lawyers

Avvo, a legal services marketplace, relies on call tracking built on Twilio to demonstrate ROI for over million lawyers.

Trulia Converts 60% of Online Leads into Clients

Trulia instantly connects real estate agents and new leads, delivering 100x higher conversion rates using Twilio APIs.