Call Tracking: When To Build and When To Buy

How do you know whether to build or buy a call tracking solution? Like any business decision, your choice often depends on your resources.

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Call Tracking: When To Build and When To Buy

Call Tracking is about measuring ROI on business advertising. The ability to gather actionable insights by tying calls to data provided by your campaigns is vital to generate more of the qualified leads that drive revenue.

Without call tracking, it’s as if you’re driving with a blindfold. While your ad spend across search, social, display ads and other channels might be generating phone calls, you don’t know how each campaign source is performing. Within each channel you can’t measure the effect of different variables. For example, there could be a keyword in AdWords that does really well in generating phone calls. But because you’re not tying your phone numbers to your campaigns, there’s no way to know what that keyword is.

So how do you know whether to build or buy a call tracking solution? Like any business decision, your choice often depends on your resources.

Watch this webinar to gauge the best option for you whether that’s to:

  • Invest in developer skills to add Twilio building blocks and customize the exact solution that meets your business needs
  • Get started with a software solution built on top of composable APIs, like Call Tracking Metrics