Increase Conversion: Respond Faster, Add Context and Reduce Friction

Build a Lead Generation Engine with Communications - Part 3: Once you enable call tracking, you can add more communication building blocks to convert leads.

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Increase Conversion: Respond Faster, Add Context and Reduce Friction

This is the third article in the seven-part series: Build a Lead Generation Engine with Communications

Once you enable call tracking, you can add more communication building blocks to convert leads.

SMS alerts can help professionals get back to leads and customers sooner, especially if they’re busy or on the field, preventing hot leads from turning cold.

Adding context to caller ID, call logs and even call routing can help professionals know who’s calling, what they’re calling about and how they can better assist a lead or customer.

Finally, multiple channels including video and two-way messaging can be used to reduce communication friction at different stages of the sales cycle.

Connect Leads While They're Hot

Response times can make or break a deal because the longer it takes for a professional to answer an inquiry, the more likely it is that they lose the lead. If a lead doesn't get the answer they're looking for fast enough, they will seek the services of another professional instead.

Your online directory can reduce response times using calls and text to let professionals know a customer is expecting a response. By reaching their prospects sooner, professionals will be able to generate more business and convert leads faster.

In turn, you will be able to retain and attract professionals and increase the stickiness of your directory.

Read how you can increase conversion using lead alerts.

Encourage better response with context

Though being directly and instantly reachable can be critical, response times are not the only factor that convert prospects into leads. Without context about the call and the caller, professionals may not respond to inquiries or pick up the phone.

What if the professional knew who the caller is and what they’re looking for?

Twilio can enhance the communication experience within your app or web interface by providing context with platform-specific SDKs for Javascript, iOS and Android. These SDKs support Voice, Video, and IP messaging.

When the listing professional has more knowledge about a client, the conversation is more likely to convert into a business opportunity.

Read how you can add context to your communications to convert more leads.

Reduce communication friction

Communications preferences vary over different stages of the selling cycle. After an initial voice conversation to validate mutual fit, texting is often a more efficient and convenient way to follow up. Video and in-app chat can be the perfect way to solve a problem on the spot.

Given the complexities that may arise when buying a home or car, enlisting professional services or executing long-term projects, online directories have to consider additional communication friction that can occur between professionals and their clients.

Adding building blocks to your online directory reduces this friction by enabling professionals to communicate with leads at the right time and via the right channel.

Read how you can use communication within your app to increase lead conversion.