IFTTT’s Linden Tibbets on Building Applications for the Future

How do you build apps that last in the face of data, service, and interface proliferation? Watch and learn from the king of applets, IFTTT CEO Linden Tibbets.

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IFTTT’s Linden Tibbets on Building Applications for the Future

If you want to know what the future of technology holds, IFTTT CEO and co-founder Linden Tibbets says that instead of asking what’s going to change, you should think about what’s going to stay the same. And then you can build your business on that foundation.

Linden should know. After all, since IFTTT’s humble beginnings in 2008, the company has integrated more than 445 services on the platform (Twilio was number four and five with SMS and phone calls) and seen what sticks.

So what will stay the same? According to Linden, there are three things you can rely on that will not only stay the same, but continue to grow over the next 10 years: services, interfaces, and data.

In the next decade, every product or company will become a service, from car manufacturers to clothing brands. Those services will get to know you as a consumer, and use what they know about you to provide better service. You can also count on more interfaces coming our way. That means more internet on more screens in more places, with AR, VR, AI, voice assistance, and myriad other ways to interact with digital services. Development teams will continue to grow to support this increase in interfaces. And lastly, you can bet there will be more data. In fact, 90% of all digital data was created in just the past few years. Finding new ways to access and track that data will be key.

But with all of the services and apps available, and even more to come, how does an average developer or business stand out? In this session from SIGNAL, Linden explains how anyone can build and experiment with new integrations, like voice assistants and bots. Based on his experience running one of the most customizable consumer technology platforms today, Linden shares his vision for the future of the internet, and practical tips for developers and businesses looking to build something not just cool, but lasting.

In this talk, in addition to Linden’s future forecast, you’ll hear how to use the IFTTT platform to bring users and services together to create new experiences that didn’t exist before:

Short on time? Here are Linden Tibbets’ key takeaways:

  • More isn’t always better. Each new connected device is also a new interface, service, and generator of more data. The sheer volume of new technologies coming our way can feel overwhelming, complex, and incompatible with the services we already use.
  • Incompatibility is the biggest obstacle facing the internet today. While companies like Microsoft, Google, Apple, Amazon, and Facebook brought simplicity to their sectors in the face of complexity, they also add new layers of complexity because of their lack of compatibility with competitive brands and services.
  • Linden calls for a standard for APIs that both users and services can trust. IFTTT is one example of a standard for how data gets shipped back and forth between services.
  • The IFTTT platform, with 11 million users, 1 billion applet runs per month, and over 50 million applets and counting, is open to developers to create new applets and API services. See a demo and learn how build and publish an applet on IFTTT.