Used.ca’s Scott Johnston on Simplifying Buyer and Seller Communication

With Twilio Chat and Notify, build an online classified site that offers ironclad security while still being super easy to use.

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Used.ca’s Scott Johnston on Simplifying Buyer and Seller Communication

Online classified sites are great for a number of things: you can finally afford the high-end mountain bike that would cost a month’s rent if you were to buy it in a store, or you can indulge in a lifetime supply of hot sauce. But as much as we all love a good deal, oftentimes online classified sites leave us weighing out value vs. safety. Let’s face it, it’s not easy to trust Zombiegrl247 with your personal information, whether that’s your phone number or email address.

This is what motivated Used.ca to spend the last 15 years building the most known, trusted, and loved online classified site in Canada. As the number one free classified site in the country, Used.ca strives to create the easiest and safest way to buy and sell online. Scott Johnston, who leads development at Used.ca, joined us at SIGNAL to explain how they do this using Twilio Chat and Notify, and gave a glimpse of the implementation with code examples and a demo.

No time to watch the video right now? Here are the top takeaways:

  • Engage more with existing users and attract users in new regions and different demographics with a social first strategy.
  • Facilitate all communication within your platform, without relying on outside emails and text messages to provide a secure experience.
  • Have insight into user communication so you can keep buyers and sellers accountable for all actions on your platform.