Delivery Tracking In the Changing World of Retail

How do retail businesses give today’s shoppers the experience they want? By embracing the latest communication tools available with simple logistics and APIs.

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Delivery Tracking In the Changing World of Retail

Retail shopping sure isn’t what it used to be. What was once an in-person, sensory experience is now largely taking place online. To keep up with a shifting marketplace, and the 96% of Americans who shop online, retail outlets are changing the way they let their customers shop. One easy way for businesses to do this is to build delivery notifications into their workflows.

In fact, when asked, 89% of consumers say they’d like to use SMS to communicate with businesses. As new messaging apps such as Facebook Messenger and Viber also gain popularity, being able to contact your customers on the channel they prefer gives them the feeling of a curated, personalized shopping experience. And this makes for happy shoppers.

Logistics are the “man behind the curtain” that make personalized shopping experiences possible. Underlying smooth logistics is timely, relevant, and transparent communications with customers. APIs like Twilio let businesses quickly create a more seamless customer experience and build customer loyalty.

Delivery tracking notification

With a few lines of code, messaging orchestration platforms like Notify will let your retail customers know where their packages are and track when they are delivered via their preferred channel, whether it be push, SMS, or messaging app. This gives your customers the sense that they have a personal shopper looking out for their best interests every step of the way—creating that personalized shopping experience savvy consumers love.

A new model is of retail shopping is emerging, where the physical benefits of hands-on shopping are merged with the convenience of online shopping. Amazon’s Prime Wardrobe now allows customers to try clothes for seven days and return whatever items don’t work out. Companies like IKEA and Sephora are using augmented reality apps to help customers visualize their purchases (in their living rooms or on their faces) before they press “Add to cart.”

In this brave new world of shopping, consumers are turning their bedrooms into the new fitting room. This trend is especially strong among millennials, who prefer custom retail experiences. They want both convenience and a satisfaction guarantee. For retailers to keep their customers coming back for more, they need to deploy the latest in technology and marketing strategies.

Intelligence-based logistics that communicate with customers on the channel they prefer, at every stage of their shopping experience, are critical for retail businesses who want to stay relevant in a world with fewer stores. Without a real, live retail attendant by their side, shoppers can still receive personal attention with timely, relevant communications at every step along their online shopping journey.

If you want to learn more about reaching your customers where and how they want to be reached, head on over to Twilio Notify.