Facebook Offline Conversions

See how your Facebook ad campaigns are driving Twilio phone calls

The Facebook Offline Conversions Add-on lets you understand how your ads on Facebook, Instagram, and the Audience Network are driving phone calls to your business.

Seamlessly send the phone numbers of the customers calling your Twilio phone number to Facebook for matching and attribution to your ad campaigns. All of this is done in a secure and privacy-safe way.

Get insights to understand your customers, and build audiences for further targeting with Facebook ad campaigns.

This is extremely powerful information that will allow you to much better understand how your Facebook ads are driving business results, allowing you to connect your campaigns to offline and online behavior.

  • Measure calls from Facebook ads

    See aggregate reporting for the number of phone calls made to the Twilio phone number displayed on the ads in your Facebook ad campaign.

  • Get insights on your callers

    See breakdowns of your callers by age, gender, location, income, and other classifiers to better understand your customers.

  • Create audiences for targeting

    Create Custom Audiences from prior callers for inclusion or exclusion from your next campaign. Generate Lookalike Audiences for targeting.

  • Easy to set up and use

    Enable a real-time attribution flow without any development work with a couple of settings in your account. View the offline conversions results within Facebook Ads Manager.

Log in to install Facebook Offline Conversions
The Twilio advantage
  • Communicate reliably

    Experience a 99.95% uptime SLA made possible with automated failover and zero-maintenance windows.

  • Operate at scale

    Extend the same app you write once to new markets with configurable features for localization and compliance.

  • Many channels

    Use the same platform you know for voice, SMS, video, chat, two-factor authentication, and more.

  • No shenanigans

    Get to market faster with pay-as-you-go pricing, free support, and the freedom to scale up or down without contracts.