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Marchex Sentiment Analysis for SMS

Accurate, real-time sentiment analysis for SMS.

Sentiment analysis automatically labels the content of an SMS message as positive or negative. You receive a numeric score, between 0 and 1, where 0=negative, 1=positive.

  • Uncover Actionable Insights

    For businesses that transact via SMS, quickly identify conversations that have a negative or positive outcome so you can truly understand what is happening with your customers.

  • Optimize Ad Campaigns

    Understand which advertising channels produce the most conversions, and identify if there are specific call center tactics with positive sentiment

  • Create Target Audiences For Sales

    Quickly identify callers that had a negative or positive experience so you can follow up with those callers to close more sales.

Sample annotation responses

Sentiment Result

Marchex Sentiment Analysis takes SMS Message body and computes a sentiment score between 0.0 and 1.0 where 0.0 is most negative sentiment and 1.0 is the most positive sentiment. The Sentiment result is a JSON object with key `result` and value is a double.

{"result":0.6281298995018005}
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