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July 15, 2021 – Australia

Fred IT Taps Twilio to Deliver Australia’s First On-demand Prescriptions

AUSTRALIA – 15 July 2021 – Twilio (NYSE: TWLO), the leading cloud communications platform, today announced that Fred IT, Australia's largest dedicated pharmacy IT solutions provider, is using its Programmable Messaging API and Twilio Studio to provide electronic prescriptions to millions of Australians.

Electronic prescriptions, or ePrescriptions, allows patients who have registered for My Script List (MySL) to order their prescriptions with their local pharmacy via WhatsApp. This innovation makes it easier for patients to manage their ePrescriptions, and safer for healthcare professionals and patients during the ongoing COVID-19 pandemic. 

Fred IT wanted to legalise electronic prescriptions and move away from paper. To do this, it needed to build a new system, which would traditionally take approximately six months. Instead, Fred IT implemented Twilio’s Programmable Messaging API, which accelerated its timeline, from concept to market, from six months to eight weeks amidst a global pandemic. 

Twilio’s solutions are programmable versus out-of-the box, which gave Fred IT the opportunity to build on to Twilio’s Platform. This was an important factor when Fred IT was evaluating vendor partners because an out-of-the box solution wouldn't have allowed Fred IT’s tech team to easily and safely develop the right system. Twilio’s APIs were able to integrate with Fred IT’s system in a way no other vendor could.

Kristen Pimpini, Regional Vice President ANZ at Twilio said, “We’re proud to partner with Fred IT to bring the power of messaging services to continue providing innovative prescription services at such a critical time. Fred IT’s electronic prescription service will empower doctors and pharmacists to leverage technological innovation to provide a safer and more convenient solution to millions of Australians, wherever they are.” 

Prior to the pandemic, Fred IT’s service eRx Script Exchange was already being used by thousands of Australian doctors and pharmacists, and had provided over 30,000 users transmissions. Today, eRX is being used by 21,000 doctors and 95% of pharmacies in Australia, and has provided over eleven million digital prescriptions. 

Paul Naismith, Founder and CEO, at Fred IT said, “Twilio is a reliable, stable and trusted partner. The wide range of features offered by Twilio align with our innovation strategy, so the partnership was a no-brainer. Our integration with Twilio has been part of what enabled us to increase the number of user transmissions, even amidst the pandemic driving greater demand for prescriptions.” 

“We’re thrilled to partner with Twilio to offer groundbreaking technology solutions to support different workflows, including ePrescribing and consent process.” said Naismith. “As demand continues to grow, scalability with messaging services to support our future volume growth has been easier than ever. Twilio has allowed us to grow at scale, fast, meeting consumer expectations and changing behaviours. We’ve also recently launched a WhatsApp integration capability, providing digital prescriptions and meeting our customers where they are communicating.”

My Script List will work alongside the existing token workflows to provide patients with flexibility in how they digitally access their medications.

About Twilio

Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalized relationships with their customers everywhere in the world. Twilio's leading communications APIs enable companies to engage with their customers across voice, conversations, messaging, video and email. Twilio Segment, the leading Customer Data Platform, allows companies to create highly personalized interactions and automated customer profiles based on first-party data from multiple channels. Twilio enables companies to use communications and data to add intelligence to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers.

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