AvidTrak provides tailored, stand alone and white-labeled, call tracking solutions (for Agencies) which enable Search Engine (PPC and SEO) Marketers, Display Advertisers and Direct Marketers to enhance the advertising effectiveness of their campaigns. In addition to the call tracking platform’s integration with Google Analytics, the AvidTrak product platform, by way of Adwords API, is integrated with Google Adwords. This integration allows AvidTrak clients to merge Twilio calls data with Adwords conversion data which yields an insight to Adwords advertisers as to how much it costs per each keyword to create a phone call lead. More than 2,000 businesses use AvidTrak.
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