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Designing a service integration platform

Service integration is a common problem for every business of sufficient size, regardless of industry. Whether you run a hotel chain, restaurant, or an airline, you always want to consume services (such as mass email, CRM, and campaign management) based on your specific business domain. Because Wix is a general-purpose web hosting platform, we host a very diverse set of businesses, and we partner with third-party providers to offer services that aren't part of our core platform. Over time, we've evolved a service integration model to tackle these requirements.

Karen Cohen
SDK Product Manager