The future of business is digital. Companies are using technology to innovate their processes to encourage efficiency, increase accuracy, and reduce overhead. By offering solutions for digital transaction management, Docusign has revolutionized the way that businesses manage their transactions. But convincing an industry to go from paper and pen to the cloud isn't something that happens overnight. In this session, Mike Borozdin will discuss go-to-market strategies for businesses hoping to innovate antiquated processes. He'll also go over strategies for gaining market leverage by utilizing partner ecosystems, and best practices for taking a business to scale.