Pier 27
May 24 & 25
Developer Conference for Communications
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The Lean Start Up

Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Inspired by lessons from lean manufacturing, the Lean Startup approach relies on validated learning, rapid scientific experimentation, and a number of counter-intuitive practices that shorten product development cycles, measure actual progress, and learn what customers really want. This session will be an overview of the Lean Startup methodology as well as a discussion of Eric's Kickstarter publishing project, The Leaders Guide.

Eric Ries
The Lean Startup
Author & Entrepreneur