SIGNAL London
September 20, 2016
Visit Site
2016 RECAP
Day 2
04:50 PM
Messaging

Hello SMS

In January Netflix went live globally. Behind the scenes, the teams built capabilities that could be applied broadly. For Messaging, we built SMS as a new channel to communicate with members in parts of the world where the efficacy of email is limited. We’ll talk about the Netflix ecosystem, the Messages we send to drive streaming/retention, and how we plugged in SMS and built a robust operational infrastructure around this channel to drive increased global visibility/deliverability.

George Abraham

George Abraham

Netflix
Software Engineer
Devika Chawla

Devika Chawla

Netflix
Director of Messaging Engineering/Platform