The Current, by Twilio

Every company is or is becoming a software company. The organizations leading the way are able to transform digital technology into a business advantage.

Here you'll find practical, actionable insight into how the world's most successful teams cultivate meaningful customer relationships in our digital world. Welcome to The Current.

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Edition 4

Edition 4: Retail in 2021

With COVID-19 still very much a part of daily reality, and with customers more discriminating than ever with their attention, successful retail brands must go beyond the typical. In our Retail in 2021 edition, we show you how.

What's new

The latest insight from Twilio.

Regional banks' secret weapon for digital success

Regional banks and credit unions often set themselves apart by offering personalized, community-oriented experiences their enterprise competitors can’t. As financial services shift to a virtual-first dynamic, maintaining those connections is the key to winning and keeping customers.

Jennifer Kim
Travel industry

The travel bug is back: How Vacasa is using customer data to provide curated vacation rental experiences

As the travel landscape continues to transform in the coming months, those in the industry who adopt a customer-focused digital strategy early and effectively will unlock the full potential of personalization moving forward. Read more from Vacasa's VP of Digital, Caleb Donegan.

Caleb Donegan, Vice President of Digital at Vacasa
Data etiquette

Why Apple’s changes to cross-app tracking are a vote for data etiquette

As new regulations and stricter platform privacy policies continue to be introduced, businesses will have to say farewell to personalized ads driven by third-party data and instead build direct relationships with their customers to drive authentic advocacy and evangelism. 

Peter Reinhardt

Brands taking the lead

These organizations are innovating to succeed.

How leading financial services companies like ING differentiate through communication

These five leading financial services companies--CU Wireless, Xoom, TransferWise, Simply Business, and ING--are able to stand out from the crowd with effective customer engagement strategies powered by Twilio software. From messaging, two-factor authentication, multi-channel communications, and more, we outline how they've successfully deployed innovative solutions.

Kayleigh Karutis

How Ancestry, Deliveroo, and Podium build conversational experiences

During SIGNAL 2019, we discussed the notion of conversations and how the concept could change the way we do business. We heard from three incredible presenters at different companies, all of which are building conversational experiences at scale to suit their unique business needs. 

Janet Alexander

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