One of the most exciting benefits of A2P 10DLC for businesses is the ability to reach more people at the same time.
In the past, 10DLC used person-to-person routes: all messages were sent at one message per second. That’s fine if you only want to reach a few people (for example, sending out an alert about COVID vaccination updates to 120 people would take two minutes).
But when you want to send a message to hundreds or even thousands of people, the same message could take hours and hurt ROI because of the lag in throughput.
With A2P routes, there is a massive increase in that throughput. With A2P 10DLC, you can now send up to 180 messages per second.
This can massively increase reach (and ROI) depending on the timeliness of the message being sent. And because you can send more, faster, you can also personalize to more customer segments, which could result in a nearly 78 percent increase in end customer lifetime value.
Additionally, businesses benefit from another aspect of a verified ecosystem: improved deliverability. With the added trust created from the A2P 10DLC registration process, carriers know who is sending messaging and what is being sent on their routes. This makes it easier to identify good actors sending messaging their customers actually want to receive. Because of this, carriers are less likely to flag these registered messages as spam.