Creating legendary customer engagement isn’t easy. Yet now more than ever, in the midst of the coronavirus, businesses need to build digital relationships with their consumers and constituents in the way that makes sense for them.
There’s a lot to gain—from a reputation standpoint as well as a financial one—for brands that take a strong, proactive approach to reassuring customers while also providing value and shared connection.
See how patient engagement platform CipherHealth launched a remote COVID-19 screening outreach program to help providers better allocate precious resources.
The challenges brands face, though, are significant. Customers are anxious about their financial stability, about your organization’s ability to deliver, and wary of making commitments they may not be able to keep.
Our customers have developed creative, innovative ways to address these challenges. As an organization, we’re proud to enable our customers to do that through the right products, APIs, and even the creative physical space needed to brainstorm solutions.
In October, we opened the Twilio Engagement Center (TEC). It’s a beautiful space at Twilio HQ where we host executive briefings, hackathons, and innovation tours. The Center gives us an opportunity to work closely with companies and organizations to help them develop novel, meaningful customer engagement with their unique audience.
While our core customer engagement principles still exist, how we engage has changed. Today, we're happy to officially announce the Virtual Twilio Engagement Center, to meet the most top-of-mind customer engagement needs with a proven, strategic virtual program.