Communicating with people during a crisis—whether they’re experiencing abuse, a natural disaster, mental health challenges, or otherwise—is never easy.
These communications require incredible empathy and immediate response from the nonprofits, governments, and healthcare agencies providing care.
COVID-19 is making communications in crisis even harder.
Spikes in unemployment, increased anxiety from the pandemic, and shelter-in-place ordinances have driven up demand for many social services. City governments and health care agencies are working to serve unprecedented numbers of people, as are the nonprofits that support with humanitarian services, emergency food distribution, mental health care, sexual abuse recovery, and more.
At the same time these service organizations experience increased demand, they also have had to find a way to shift their operations to remote work wherever possible. When it rains, it pours.
To adapt to the new conditions and serve our communities best, organizations on the front lines are optimizing for agility, accessibility, and scale.