According to our survey, the top reason consumers enjoy using video calls is because of convenience, which landed at 65.1 percent, while safety notably came in second at 56.71 percent.
Had our survey been conducted earlier in the pandemic it’s possible safety would have come in first; convenience sitting comfortably at the top spot indicates that while the pandemic is still ongoing, the motivations influencing consumer behaviors have already begun to change.
Our survey respondents said that in 2021, they want to keep using video primarily for social interaction, work, doctor appointments, and classroom learning—the same top interactions they’re already using it for today.
Consumers are no longer using video simply because they have to, but because they’ve discovered it has a variety of benefits—like easier ways to connect with loved ones and the elimination of long commutes—which they might not be inclined to leave behind even once circumstances allow.
Other research has also found that consumer behavior is likely to remain consistent regardless of coming changes in circumstance: nearly half of workers want to remain remote post-pandemic, and many patients would prefer to continue using telehealth options rather than returning to fully in-person services.
This makes one thing clear: video is here to stay. But how will it evolve?