Effective customer engagement is key to differentiating brands in any market. 75 percent of consumers have rewarded businesses that communicate in the way they prefer.
So, it’s no surprise that meeting and exceeding customers’ expectations for fast, easy, omnichannel, and personalized interactions requires a trusted customer engagement platform to centralize every channel in the customer journey. That said, there are hundreds of customer engagement solutions to choose from—so what should you look for to narrow down your search?
Getting into the nitty-gritty requires we put on our developer hat and look at things through an engineering lens, but with support from your team, you’ll quickly sort the wheat from the chaff. Here are four key areas you’ll need to consider.