According to Kawasaki, the best way to guarantee growth, especially in a challenging environment like the one we’re experiencing today, is to be innately curious about the world around you and the people in it.
“The entire concept is called working backwards,” he explains. “So rather than working forwards from what you can do, what you like to do, or what you are set up to do, you should work backwards from what the customer wants.” In order to find out what people want, you have to be open to hearing different perspectives—and willing to adapt based on what you learn.
According to Hu, much of the success that Twilio has experienced can similarly be attributed to curiosity and a willingness to adapt. Specifically, this has come in the form of putting developers and executives in the same room to talk to each other: “That’s kind of our formula, to get people closer to actually solving the problems, versus just thinking about them,” he explained.
Creating meaningful dialogue and breaking down barriers allows you to create a clearer, more actionable picture of what people want—which gives you a clear path of where and how you can grow your business.