The pandemic turned our everyday normal upside down. Offices made way for remote working, schools transitioned to online classrooms and social distancing catalysed the opportunity to introduce new technologies.
However, development isn’t limited to these areas alone; businesses and customers have kept economies thriving during challenging times thanks to improved communication methods and these can form a welcome cornerstone for the future in Singapore.
Fifty-three percent of Singaporean companies expect to increase the number of communication channels after the pandemic, indicating the optimism for a stronger omnichannel approachthe success from expanding options already achieved.
It’s easy to see why: every single Singapore respondent said they benefited from digitalisation. In fact, in the APAC region, Singapore companies were the most likely to attain better customer experience, higher customer satisfaction, obtain new data-driven insights into customers, retain more customers, reach new customer segments and increase sales.