Hybrid healthcare

Hybrid healthcare is here to stay: Three core use cases for creating better hybrid experiences


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    Chris Mateo
  • Jul 15, 2021
TLDR

Virtual healthcare grew by leaps and bounds during the pandemic, but as things return to a semblance of normal, hybrid care is emerging as the next frontier. Here’s how to enable it.

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The pandemic changed the world forever, and no where is that more true than in healthcare.

Telehealth in particular went from a “nice to have” to a “must have” for many consumers, and clinicians and healthcare providers are taking notice. Deloitte found a full 25 percent of clinician visits are expected to be virtual moving forward, which means organizations are revisiting their infrastructure to ensure they are able to meet consumers where they are: their computer screen.

In-person visits aren’t going away by any means, though—and that’s leading to a new hybrid care delivery model. To thrive in this evolving space, clinicians can use technology to create long-term strategy and actual workflows for hybrid use-cases. Here are some of the ways they’re succeeding.

Increasing access to care with better, integrated virtual visits

By leveraging a hybrid approach of virtual, in-person, and asynchronous care, people enjoy increased convenience, access, and overall satisfaction. But hybrid goes beyond virtual visits.

Patients can avoid risk and long wait times by receiving their results and lab work at less costly, community-based sites, or even via at-home exam kits, lab tests, and digital diagnostics. Caregivers can receive additional support through virtual meetings and education delivered on the channels they best prefer. Clinicians can even digitally leverage interpreters to ensure clear communication.

All the options in the world, though, won’t matter if systems aren’t integrated, which is why another important component of all of this is EHR integration: telehealth, asynchronous care solutions, and virtual health tools all need to integrate with the EHR system.

Learn more about creating integrated experiences in our latest eBook.

Closing care gaps and streamlining communications

Appointment management, scheduling and triaging patients for better in person and virtual visits

Delivering high-quality healthcare, online or in-person, relies heavily on an efficient scheduling and appointment management process. And, meeting patients on the right communication channels is fundamental to creating a people-first experience that ensures better adherence to pre-visit protocols, like fasting.

By giving patients the ability to choose the communication methods that work best for them—and also knowing when to escalate to a different channel or live support—providers and clinicians can improve adherence, lower no-show rates, and improve patient satisfaction. 

Lower no-show rates with proven communication solutions.

Scaling teams and extending care with remote monitoring

To be effective, remote monitoring needs communication infrastructure that ensures deliverability and supports multichannel engagement. 

When it does, it can be used for everything from care plan adherence to general patient education to medication adherence, like sending a quick text to a patient at their preferred time, on their preferred channel, as a reminder to take their medication. That’s a no-brainer way to help your team reach more patients, in a more efficient way, thus extending their impact and improving outcomes.

The future of healthcare is hybrid: learn more about it, and how to build the solutions to enable it, in our latest eBook, Creating the future of hybrid care.

Hybrid healthcare

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Chris Mateo

Chris Mateo is the principal product marketing manager for healthcare at Twilio. Before joining Twilio, Chris led marketing and sales initiatives for Microsoft’s global healthcare commercial business working with health organizations across payer, pharma, and provider systems. Previous to that he spent a decade in the healthcare industry in a variety of marketing capacities.