Offering a personalized shopping experience used to be the forefront of retail. Now, it’s table stakes—71 percent of consumers feel frustrated when their shopping experience is impersonal.
By now, the concept of personalization is not new for most retailers; most already personalize content and offers for their segmented cohorts. That said, the majority have not yet tapped the full potential that comes with hyper-personalization in retail.
Now’s the time: consumers’ benchmarks for great retail experiences are now higher than ever, since 72 percent of consumers only engage with marketing messages that are customized to their specific interests.
To stand out in an increasingly digitally saturated market, hyper-personalization is the inevitable future of retail. It allows brands to deeply understand the true needs and wants of their buyers, using real-time data in addition to other sourced customer data to enhance relationships, foster customer loyalty, and positively impact the bottom line.
Ninety one percent of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. It’s clear: customizing engagement, product offerings, content. and experiences in real time is the way to recognize each one of your customers as unique individuals.