From a doorbuster deal for the first 50 people in line, to a surprise gift with purchase, the joy and coinciding value of personalized holiday shopping experiences have historically occurred in person. There’s just a certain thrill to finding a gift for your loved ones in a store full of brands you know and trust.
But with the right technology, this same experience can be converted to a digital space to make the shopping experience even more special for your customers. By identifying new engagement opportunities unique to your audience and your brand whenever possible, you can continue to build this brand loyalty without face-to-face opportunities.
Leverage video for some face time
Brands like JRNI are helping their clients do just that with programmable video to power remote appointments and remote event features.
But this shift doesn’t have to be a fancy, robust offering exclusively. Regardless of business size, consider using video to deliver a one-on-one shopping experience or hosting a one-to-many virtual event as you showcase new merchandise for your customers to purchase live.
Use data wisely
Another avenue to personalizing your audience’s experience is leveraging data on your customer engagement and your target audience's preferences.
With 39 percent of customers saying they are overwhelmed by marketing during the holidays, knowing when to send content that is relevant to your audience and what channel to send it through is crucial to your messaging actually being read. Doing audience research now with quick surveys and form fill-outs and offering incentive to customers for doing so, can help drive sales with this data through the holiday season and beyond.
Customer service and support always matters
It wouldn’t be the holidays if we didn’t also consider the days after Christmas. On the biggest return and exchange days of the year (as well as the lead up to the holidays), having stellar digital customer service will be paramount in developing strong customer relationships. Using technology like SMS or WhatsApp messaging or even AI such as chatbots are some of the ways to make a customer feel supported and heard throughout their shopping experience.
Building brand loyalty through customer relationships is even more important without face-to-face opportunities. Finding new digital avenues to personalize your audience’s shopping journey through different channels and platforms can help translate and even enhance these experiences.