Edition 4
The Current Quarterly

Retail in 2021

Retail in 2021 

It's 2021, Black Friday is nearly here, and while this year's holiday shopping season is poised to look different from last year's, one constant remains: uncertainty. With COVID-19 still very much a part of daily reality, and with customers more discriminating than ever with their attention, successful retail brands must go beyond the typical. In our Retail in 2021 edition, we show you how.


What do Gen Z shoppers want? Not what you think.

In the wake of the COVID-19 pandemic, young consumers want new and better ways to engage with retailers. That means it’s time for more than just an online store. The next generation of retail will be built on unique experiences, personalized service, and a seamless connection between brick and mortar and digital shopping.

Riley Leight
Travel industry

The travel bug is back: How Vacasa is using customer data to provide curated vacation rental experiences

As the travel landscape continues to transform in the coming months, those in the industry who adopt a customer-focused digital strategy early and effectively will unlock the full potential of personalization moving forward. Read more from Vacasa's VP of Digital, Caleb Donegan.

Caleb Donegan, Vice President of Digital at Vacasa

Go further

Learn more about how to enable a hybrid workforce, developing inclusive customer engagement practices, and how personalization is going hyper in 2021 and beyond.

The future of work in retail is here—and it's hybrid

Retailers today are facing labor shortages, safety concerns, and rapidly shifting expectations from all sides. Meeting these challenges requires an agile, omnichannel communications infrastructure to keep your workforce safe, connected, and thriving. Here’s what you need to know about building your own.

Riley Leight

Here’s what it takes to build an omnichannel retail strategy that actually converts

To create an effective omnichannel approach, retailers must consider these four integral pillars across every aspect of their strategy. 

Meg Buchanan
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Edition 3: Digital trust

All companies today must be good stewards of customer data, while also using that data to create better experiences, innovate, and gain trust. In this edition of The Current, explore the importance of treating consumer data correctly, the future of customer data management, and how leading companies use data judiciously to deliver better customer experiences.

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Edition 1: COVID-19

The COVID-19 pandemic changed the world. This is how businesses adapted to serve their customers in a digital-first world.