Jannet Park is a solutions marketing manager at Twilio.org, where she focuses on ways social impact organizations can utilize communications to increase their impact. She’s passionate about empowering nonprofits to transform their digital strategies to help more people and further their mission.
What excited you most about this year’s SIGNAL when it comes to empowerment?
Park: I’m so excited to see the launch of Twilio’s social impact app library. A curated list of code samples and templates, the CodeExchange for Good, will be an incredible resource empowering developers and teams to get started deploying apps that help people. Whether you’re looking to connect volunteers or build a chatbot for vaccine hesitancy, you can find an app in the library. I can’t wait to see how they’re used.
What sessions did you find really spoke to empowerment, social impact, and antiracism?
Park: While it’s hard to choose just one, I was particularly excited to hear from Benefits Data Trust on how they’re using an AI chatbot to help students enroll in FAFSA, the gateway to financial aid for most undergraduate students. I have a personal passion for the efforts aimed at closing the education gap between lower- and higher-income communities, and the FAFSA is such a crucial step in doing just that. The AI chatbot is called “Wyatt,” and it engages with students via text, helping them navigate the FAFSA process and delivering reminders to complete it.
It was also inspiring to see how Twilio products are being used to help during an extremely disruptive year for education. I was excited to hear that over 18,000 students completed the application, and 68 percent of the students served replied to at least one reminder.
On antiracism, I was fascinated by Sayali Pendharkar’s talk about a scanner Twilio built to analyze the content of every pull request (PR) to keep us accountable to our goals. The scanner identifies non-inclusive terminology, annotates it, and details its usage so that it can be corrected in the future. This is such a powerful use of technology to activate antiracism at the individual, company, and societal levels.
What are some trends specifically around empowerment that you think we’ll see across industries in 2022?
Park: I’m constantly inspired by the organizations we get to work with at Twilio.org and how they make very conscious decisions to ensure they are empowering the people they support— and not coming in as a “savior.” I see that approach becoming more prevalent across nonprofit and for-profit organizations alike in 2022. In the B2B world, it’s important for companies to ensure that the customer remains the hero and find ways to help them reach their goals and mission.