Ninety-eight percent. On its face, a 98 percent open rate is a pretty incredible stat. It’s no wonder more and more businesses are using SMS to reach their customers. The opening is just one piece of the puzzle, however, and just because your customers are seeing your messaging, doesn’t mean they’re actually acting on it. There are several factors that impact that conversion decision but one of the most important is trust.
Like a good relationship, communication with your customer (regardless of channel) is built on mutual trust. Unfortunately, when bad actors (hackers, spammers, etc.) enter a channel, that trust is eroded for everyone.
With the introduction of A2P DLC, networks are working hard to reward and verify the businesses that are trying to reach their customers with good intent. However, the rules and regulations can be complicated and up until this point, there hasn’t been a consistent location to keep up on the latest updates and clarify whether your business is pushing out messaging that’s actually reaching your customer.
With the introduction of Twilio’s MessagingX, we’re excited to change that and offer one synchronized location to do it all. MessagingX is a one-stop home for all things messaging around trust, quality, and choice.
Within this space is the Twilio Trust Hub, which helps businesses register for verified phone numbers as well as find Trust Hub APIs which allow our ISV partners to embed the power of Trust Hub into their customer’s experience. Twilio MessagingX will also be a space for Google Business messages, which will allow registered businesses to have conversations with their customers who initiate communication from a search result or even a Google Maps listing.
When you approach messaging with trust, intention, and quality, it makes the experience better for consumers which improves your business’s chance of converting them to long-term customers. Learn more about how MessagingX can help you create a consistent branded messaging experience across all of your business channels here.