Hello everyone, my name is Gabriel Bolzi, Developer Evangelist at Twilio and I’m here to introduce myself,
My childhood in Brazil was pretty much involved in playing soccer at the beach and riding my bike to school, but at some point something has gotten my attention, and it’s name was Tibia.
For those who are not familiar with Tibia, it is a RPG game from 1997 (that is still online) and playing that game was my turning point to start loving computers.
While being involved in Tibia, I felt like I wanted more complex parts on it, I wanted to create my own version of the game and then I find out about Tibia Servers - Which are basically a copy of the original game, but on your own server, which would allow you to create new items, new maps, new spells and promotions.
Then my …
This post is a part of a series that supports an expanded adventure, as of May 2022, in TwilioQuest, but it will be relevant to anyone curious about HTTP methods and making requests with cURL. Happy reading!
Ahoy, operator. Congratulations on gaining acceptance into the Arcane Academy of API Arts. I’m Professor Hendrik van Hoek, head of House Von Neumann. In House Von Neumann, we believe that code is infinite. We love solving problems of computer science and architecting new software. To do that, students of House Von Neumann must study the foundations of APIs.
You are probably familiar with the term HTTP from seeing websites and links, but what exactly is this elusive term?
HTTP (Hypertext Transfer Protocol) is a protocol that allows for communication between a client and server – it’s the language of the world wide web and is what allows you to access …
This post is a part of a series that supports an expanded adventure, as of May 2022, in TwilioQuest, but it will be relevant to anyone curious about Postman. Happy reading!
Ahoy, operator. Congratulations on gaining acceptance into the Arcane Academy of API Arts. I’m Professor Rose Barrington, head of House Hopper. In House Hopper we believe that code is everywhere. We use tools to magnify our magic and bring code to smart devices all over the world. One tool, in particular, that supports our work is Postman.
Postman is “an API platform for building and using APIs. Postman simplifies each step of the API lifecycle and streamlines collaboration.”
You can see why students in House Hopper would make great use of this tool! If you’re exploring your connection to House Hopper, feel free to read this lesson, where I’ll be explaining more about what Postman …
Forms are one of the fundamental building blocks of the web. Almost all websites use forms to get feedback from users and to gather leads. Many of these forms integrate directly with a Customer Relationship Management (CRM) system, while others forward the form data directly to an email inbox.
If you're building a form using a web framework, you can quickly integrate SendGrid's Email API or one of the SendGrid libraries to forward the data to an email inbox. However, sometimes there's no time to build a fully fledged form yourself, or the form's purpose is for a single short-lived campaign. In that case, you could use an off-the-shelf form product like Google Forms to get the job done quickly with minimal investment. You don't even have to sacrifice the form integrations, because with Zapier's workflow automation, you can integrate Google Forms with tons of products including SendGrid to send …
A large number of online tutorials on this blog and elsewhere recommend the use of Ngrok as a quick way to temporarily make a web application running locally on your computer available on the Internet. This tool is an extremely popular solution that enables developers to test their webhooks and other web based applications during development.
Have you tried following a tutorial that uses Ngrok and could not make it work? The reason is likely that Ngrok has recently added some restrictions to its service, making the instructions that you find in a lot of tutorials incorrect for current versions of the tool. This article explains what the changes are, and how to avoid hitting the limitations this service has put in place.
What is Ngrok?
Ngrok is a development tool that you can use to expose a server running locally on a computer, possibly even behind a firewall, to …
How first-party data provides transparency and helps personalize the customer experience
Think about how much marketing you absorb each day. No, really—think about it. Break it down to even just your morning:
You wake up and check the weather on your phone—on a website plastered with advertisements. Then, you turn on the news while you get dressed—just in time for the segment on the best lotions to add to your skincare routine. “Ding!” That’s your cellphone with an email notification informing you of your favorite store’s latest promotion.
Every day, the average person is inundated with marketing tactics. It’d be impossible to take in every marketing tactic thrown our way.
So, as a marketer, how can you effectively break through all this noise? And, even more importantly, how can marketers increase customer loyalty, especially during a time of so much change?
To learn how marketers can navigate consumers’ demands for …
Twilio has grown into a fairly large company—we have over 8,100 employees at the time of writing—and all of us are toiling away building and maintaining our different parts of the greater Twilio machine.
Having so much energy behind building Twilio’s products is amazing, but at this scale, it takes a lot of intentional effort not to “ship our org chart” and create a fragmented customer experience. We have a whole slew of product verticals building different pieces of a horizontal end-to-end user journey. On top of that, we’re also working to thoughtfully integrate recent acquisitions—such as Segment and SendGrid —into our product suite, and these products were built by entirely different companies. The result, understandably, is a lack of cohesion across our products and, consequently, a disjointed user experience.
Our UX Infrastructure team— being a platform team that serves horizontally across the organization—is well-positioned to smooth the edges …
Marketers are eagerly adopting SMS/MMS for customer engagement, which isn’t surprising given consumers' preference for texting. Text messages in general have a 98% open rate and 90% of those opens are within 3 minutes. Specific to marketing messages, SMS has an impressive open rate average of 82% and those with a URL have an average 36% click-through rate (CTR).
In addition to building loyalty and growth, carefully constructed SMS marketing campaigns provide measurable ROI. One great example is Klaviyo, which helped its marketing customers see an ROI of $24 for every dollar spent on SMS. Another such example is HomeFinder.com, an online real estate listing company, which found that customers receiving a text message were 10x more likely to leave a review compared to email.
Regardless of the benefits, securing internal stakeholder support of an SMS marketing program can sometimes be challenging. This blog post will help you …
Twilio is thrilled to welcome Joyce Kim as our new Chief Marketing Officer, leading our global marketing as we continue to build the future of customer engagement.
Joyce Kim joins Twilio from Genesys, where she also served as Chief Marketing Officer and was responsible for driving market expansion and enterprise revenue growth. Prior to Genesys, she was Chief Digital & Marketing Officer for Arm, where she led the enterprise-wide digital transformation and global marketing strategy with one of the largest developer ecosystems in the world. She also serves as a member of the board of directors and the audit committee at Quicklogic corporation (QUIK), the nonprofit Bring Me A Book, and is a member of the Fast Company Executive Board.
We asked her five questions to get to know her and see what she’s excited to build at Twilio.
If you could bring back any fashion trend, what would it …
In today’s digital-first world, it’s no surprise that relationships are built both offline and online. However, when it comes to donor engagement, it’s historically been hard to empower teams to engage donors across channels like messaging and voice while maintaining staff and donor privacy. It's been harder still to achieve this while tracking the progress of these engagements in your system of record, like a CRM.
That’s where Twilio Frontline comes in – a programmable, mobile-first application that is used to securely build personalized donor relationships over preferred channels such as SMS, WhatsApp, and voice. And, with integrations into data systems like Salesforce, teams can easily access all the context they need and track engagements efficiently.
In this blog post, we are going to specifically cover how Twilio Frontline can be most effectively used for donor engagement. We’ll walk through how to set up Twilio Frontline, integrate it with Salesforce, …