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Branded Calls

Branded Calls is currently available as a Private Beta product. Some features are not yet implemented and others may be changed before the product is declared as Generally Available. Private Beta products are not covered by a Twilio SLA.

Increases in robocalls and fraudulent phone-based scams create challenges for businesses trying to contact their consumers. Consumers are annoyed and often ignore calls from unrecognized numbers. Twilio’s branded calls API helps identify your business as legitimate so your customers will answer your call.

Calls placed with the Twilio’s branded calling service:

  • Are identified and verified.
  • Display your company’s brand.
  • Provide context for the call.

Increase your call pick-up rate and improve customer communication by integrating the branded calls API.

Check out our announcement blog post for more details about the state of spam calling.


Getting started

Branded Calls is still in Private Beta and is currently not accepting new customers.

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