Ding! SMS marketing that gets seen—fast.
Run powerful text message marketing campaigns on the channels customers love, and where they’re most likely to engage: SMS, MMS, RCS, and WhatsApp.
Engage. Convert. Repeat. With a text message marketing solution that works.
open rate for SMS text messages
of SMS text messages are read within 3 minutes
response rate for SMS text messages
messages sent and received yearly
How does SMS text marketing work?
Deliver the right message on the right channel
SMS (or text message) marketing is a quick way to reach customers with messages that are tailored to them. You can choose to send 100 hyper-personalized messages to your most loyal customers, millions of notifications about your annual sale, or anything in between.
With Twilio, you have unlimited flexibility to create the ideal text message marketing experience on the channels where your customers are most likely to convert: SMS, MMS, RCS, WhatsApp, or Facebook Messenger.
SMS marketing that meets customers at every step, including their next one
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Onboarding messages
Grow your list of SMS subscribers and keep them engaged during the onboarding process.
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Promotional discounts
Deliver personalized messages with promotional offers and discounts to drive conversions.
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Ongoing & seasonal campaigns
Reach customers with offers, especially during peak times like Black Friday, Cyber Monday, and back-to-school.
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Reactivation campaigns
Bring customers back to your brand and nudge shoppers towards purchase with abandoned cart or back-in-stock campaigns.
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Upsell and expansion texts
Turn past purchases into future revenue with targeted offers your customers can’t resist.
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Customer loyalty programs
Keep your best customers coming back with VIP offers, early access, and rewards that feel personal.
Need help building? No problem.
Work with one of our trusted partners to get coding support or explore a pre-built voice solution. Find a partner
Text marketing features designed to boost engagement
Messaging Engagement Suite
Get simpler development, quicker time to market, and higher deliverability rates.* See how Message Scheduling, Link Shortening with Click Tracking, advanced data, and real-time dashboards can benefit your business.
Customer Deliverability Engine
Ensure optimal deliverability for your marketing messages with real-time identification of traffic anomalies, an AI assistant to troubleshoot messaging engagement, and a dashboard for ongoing monitoring and improvement.
Compliance Toolkit
Use AI to proactively detect potential regulatory and messaging policy violations and prevent transmission, so you can manage your compliance obligations. Compliance Toolkit is currently in beta.
See what text marketing could earn you
Tell us about your text marketing program and we’ll calculate the potential ROI for your business. Or learn strategies for SMS success with tips on personalization, testing, and measurement.
Reach customers on their favorite channels
Start with SMS marketing. Grow into our Customer Engagement Platform.
Go beyond text message marketing with the Twilio Customer Engagement Platform (CEP), which allows you to reach customers on any channel while powering campaigns with real-time, first-party data.
Customizable, omnichannel engagement
A single communications provider with APIs for any channel, serverless developer tools, and powerful services to connect with customers today and in the future.
Data-driven, personalized experiences
Enhance your SMS marketing with real-time personalization. With Twilio Engage, you can deliver hyper-targeted messages on the channel your customers prefer.
See SMS marketing in action
Learn how Panera Bread and Allergan each implemented Twilio SMS text marketing to engage customers. The results? Happier customers and more revenue.
Simple pricing. So easy to get started.
Only pay for what you use. There’s no subscription required. And it’s easy to get started. Sign up for free to build and send your first message with a few lines of code. Or talk to sales to learn more about SMS marketing with Twilio.
FAQ
By definition, SMS marketing allows businesses to reach out to customers through SMS text messages. SMS, an acronym for “short message service,” has become an increasingly popular way for companies to build more direct relationships with new and existing customers—especially with the near-ubiquity of mobile phones.
However, SMS marketing has become synonymous with marketing on other messaging channels such as RCS marketing, MMS marketing, or WhatsApp marketing.
Yes, text messages, whether by SMS, RCS, or MMS, can be a highly effective marketing channel. Industry studies show open rates averaging 98%. Additionally, 90% of users read their messages within three minutes of delivery, making it a fast way to reach customers.
Text message marketing makes customer communication easy with fast delivery, near immediate viewership, high open rates, and high click-through rates. It can be personalized which is important for today’s customers who increasingly expect value and relevance from communications. Additionally, many customers prefer SMS over traditional marketing channels.
SMS marketing can be used for loyalty campaigns, welcome messages, product announcements, time-sensitive promotional offers, abandoned cart notifications, and more. Personalized SMS campaigns are also highly effective. (Like offering a discount code to customers for a product they’ve shown interest in previously.)
Use opt-in forms on your website, run text-to-join campaigns, offer exclusive deals, or collect numbers at checkout. Always make sure customers understand what they’re signing up for.
There’s no one-size-fits-all answer, but the key is balance. Too many messages can lead to unsubscribes. Most marketers find success with 2–4 messages per month, depending on relevance and value. Test it out and optimize based on your findings with your customers!
Absolutely. You can personalize your messages with customer data including name, location, product preferences, or purchase history. Personalized texts typically perform better in terms of engagement and conversion, and they make your customers feel seen.
Start by choosing a messaging provider, then build a compliant subscriber list (with clear opt-in), and define your campaign goals. From there, you can segment audiences, personalize your marketing messages, and schedule sends based on customer time preferences or triggers.