The Convergence of Authentication and Fraud Prevention
Use this report to unify your stack, reduce friction, prove ROI, and protect every step of the customer journey against GenAI-driven threats. Signals over silos.
Unify your stack, cut friction, and prove ROI
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The 2025 Seminal Report from Liminal
Liminal asked 200 buyers across North America and Europe how they’re tackling today’s security challenges — and the results are clear. Nearly 8 in 10 now prefer unified, identity-first platforms that combine authentication and fraud prevention. And that's not all, buyers are also leaning on probabilistic signals, which are quickly becoming the new standard.
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Beyond those big shifts, this report also dives into how to:
- Close the GenAI gap: 71% worry current tools can’t stop GenAI-driven scams, identify where to fortify first.
- Go beyond passwords: 72% say single-signal methods fall short, elevate to risk-based, multi-signal decisions
- Stop repeat ATOs: 78% report recurring account takeovers, deploy continuous verification and targeted step-ups.
- Consolidate to win: 79% prefer identity-first platforms that unify auth and fraud, reduce vendors, improve outcomes.
- Make signals work harder: operationalize probabilistic signals to boost precision without adding user friction.
Explore the findings
See what sets Twilio User Authentication apart
Twilio’s User Authentication and Identity solutions, including Lookup and Verify, enable your business to accelerate user access for real, unique humans by harnessing the power of deterministic signals and authoritative data in the background.