Analyst Report

Twilio named a CPaaS Leader in 2025 IDC MarketScape

See why Twilio was named a leader in the Communication Platform as a Service (CPaaS) software space for the fifth time1.

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IDC MarketScape 2025 graph of CPaaS vendors categorized by Capabilities and Strategies.

Why is Twilio named a Leader in the 2025 IDC MarketScape: Worldwide Communications Platform as a Service?

  • Cloud Communications Innovation

    "Twilio's R&D allocation expenditure is almost 25% of revenue, and the result is the company is the most innovative cloud communications platforms in the world."

  • Comprehensive Solutions

    "It also has a premier suite of purpose-built solutions to meet enterprise requirements for key experiences throughout the customer journey, including end-to-end user authentication and identity, omni-channel marketing and promotional campaigns, efficiency-driving customer acquisition, and highly personalized human and self-service customer support.”

  • Global Connectivity

    "It [Twilio] has a global platform that is integrated via direct connectivity with the global telecom operators."

  • One Platform for Every Interaction

    "The company's [Twilio] strategic focus and differentiation is rooted in empowering businesses to deliver one integrated experience with comprehensive contextual data, world-class communications, and AI-driven efficiencies."

"Twilio has a multilayered platform with a broad and diverse array of services. Twilio's R&D allocation expediture is almost 25% of revenue, and the result is the company is the most innovative cloud communications platform in the world."

Courtney Munroe Research Vice President, Worldwide Telecommunications Research at IDC

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  1. "IDC MarketScape: Worldwide Communications Platform as a Service 2025 Vendor Assessment", February 2025, Doc. #US52039625

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.