Analyst Report

Twilio Named a Leader in Omdia Universe: CEP, CDP and CPaaS, 2025

Twilio has been recognized across three key Omdia Universe Reports, solidifying our position as a Leader in Customer Engagement, Customer Data Platform, and Communication Platform as a Service. Check out the full reports to see how Twilio delivers a seamless, integrated experience across all channels—driving real impact for businesses worldwide.

IDC MarketScape 2025 graph of CPaaS vendors categorized by Capabilities and Strategies.

Omdia Universe: Customer Engagement Platform, 2025 (CEP)

Twilio is recognized as a Leader for its advanced customer journey orchestration and trusted communication capabilities. With seamless cross-channel engagement, real-time delivery insights, and robust security, Twilio enables businesses to build meaningful, scalable customer connections.

 


 

“Twilio’s platform offers unparalleled flexibility, scalability, and innovation. Its ability to unify customer data, orchestrate seamless journeys, and deliver trusted communications makes it a compelling choice. As Twilio continues to evolve, its focus on customer outcomes and AI-driven innovation ensures it remains a leader in the market.”

Graph comparing customer data platforms by capability and strategy, highlighting leaders and challengers.

Omdia Universe: Customer Data Platforms, 2025 (CDP)

Twilio is recognized as a Leader for its powerful data unification, segmentation, and activation capabilities. With real-time insights, AI-driven audience building, and seamless integrations, Twilio's CDP helps businesses deliver personalized, data-driven engagement at scale.

 


 

"Twilio should appear on your shortlist if you are looking for a CDP that caters to the needs of both marketers and data teams, or a pre-packaged B2B Solution.” 

Graph comparing customer data platforms by capability and strategy, highlighting leaders and challengers.

Omdia Universe: CPaaS Platform Providers, 2025

Twilio is recognized as a Leader for its comprehensive offerings including powerful programmable APIs, cloud-based access to communication networks, value-added services and packaged solutions. With real-time messaging, programmable communication APIs, and global reach, Twilio’s CPaaS empowers businesses to deliver seamless, personalized customer interactions across channels—at scale.

 


 

“Twilio has maintained its industry-defining position in providing cloud-based communications services to enterprises by iterating its capabilities and making targeted investments in line with emerging technologies.”

 

 

A grid chart showing CPaaS platform providers' strategy, execution, and capability by Omdia.

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