Scale: Developing

You’re Developing your healthcare organization’s digital maturity

Great progress! Your healthcare organization is well on its way to becoming a digital communications leader. As an organization on the Developing side of the digital maturity scale, you have made significant strides in expanding your digital communications. You use multiple digital channels and have started integrating them, allowing for better coordination. The communication styles you use with patients are more interactive, incorporating methods such as two-way messaging, and you have begun implementing basic personalization strategies. Data-driven decision-making is becoming more structured, but there is still room for improvement.