Scale: Developing

You’re Developing Your Organization’s Digital Maturity

Great progress! Your organization is well on its way to becoming a digital communications leader. As an organization on the Developing side of the digital maturity scale, you have made significant strides in expanding your digital communications. You use multiple digital channels and have started integrating them, allowing for better coordination. Your communication style is more interactive, incorporating methods such as two-way messaging, and you have begun implementing basic personalization strategies. Data-driven decision-making is becoming more structured, but there is still room for improvement.