Trend 02

The
personalization
problem.

Companies believe they’re doing personalization well, but consumers disagree.

Our Take

How well companies rate their personalization, vs. how well consumers rate it

98% das empresas dizem que a personalização aumenta a fidelidade do cliente

Twilio Segment sees growth in personalization apps

Growth in personalization app usage on the Twilio Segment platform

Personalization is extremely important to Brazilian companies

Apenas 69% das empresas do Japão consideram a personalização extremamente importante

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five customer engagement trends for 2022

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