Automated email

Marketing. A system that allows the sending of messages with content relevant to individual recipients. Synonyms include triggered email or behavior-driven email.

When a specific triggering event occurs, the system sends an automated email. Traditional marketing email involves sender-initiated messages, automated email responds to user behavior. This allows you to send targeted, real-time content unique to an individual recipient.

Examples of email automation include a welcome series drip campaign when a user signs up or a win-back campaign to re-engage a lapsed user.